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OUR STORY
"We were the first to create cookware using a PFAS-free coating." - Jacob Maurer, CEO
Healthy Ceramic Nonstick
We changed the way people cook when we pioneered healthy ceramic nonstick in 2007. Since then, we’ve redefined nonstick, refined our processes, and revolutionized the cookware industry. Discover how we do it.
Behind the Pan
Like a lot of childhood friends, Jan Helskens and Wim De Veirman wanted to transform the world together. When they learned about controversies surrounding conventional nonstick pans, they saw an opportunity to change things for the better. So, they created The Cookware Company and showed the world it’s possible to cook PFAS-free.
A truly international business, The Cookware Company has headquarters in Belgium with offices in New York, Hong Kong, Holland, Germany, and the UK. A house of innovation, The Cookware Company continues to create cutting-edge products designed to make cooking better for everyone. So, they created The Cookware Company.
What You Cook on Matters
When nonstick coatings were invented in the mid-1950s, few could have imagined their environmental impact. Conventional nonstick is plastic, and these plastics, plus the chemicals used to turn them into nonstick coatings, have altered nearly every living thing on Earth.
Now known as “forever chemicals,” the chemicals that turn plastic into a coating have been found in 99% of Americans. Not just in drinking water or in our homes, but literally in our bodies. And microplastics have become so prevalent they’ve been found in unborn babies.
Pioneering Technology
We don’t want to contribute to unhealthy cycles, so we committed to changing the recipe.
In 2007, we introduced the world to Thermolon™, our signature healthy ceramic nonstick. Thermolon™ is the pioneering alternative to conventional nonstick coatings and made without PFAS for worry-free cooking. In less than 15 years, we’ve become the leader in healthy nonstick cooking.
We’re proud of the things we don’t put in our pans.
Clean Your Kitchen
Some companies make a big deal of the few toxins they don’t use. When we say other companies use PFAS, we’re talking about a whole family of chemicals. Those four letters represent a chemical category, so when one is banned, another takes its place.
The cookware you use affects every meal you make. We believe there’s a better way to cook, and our healthy ceramic nonstick proves it. It heats faster than conventional coatings, and it won’t release toxic fumes if it’s overheated. That’s why we say healthy cooking starts with GreenPan.
We Make It
We’re in it for the long haul, so we’re committed to sustainable practices.
Other companies come and go, creating cheap products, in cheap factories, with even cheaper materials. Many of these are damaging to the environment in new, unregulated ways. They do it that way because it’s, well, cheaper.
But we own our factory. We know the DNA of our products. We make our coating, we make our pans, and we make sure every product lives up to our standards.
We don’t have to wait for the industry to change to do something about it—we are the change.
The Most Advanced by Design
We don’t have to ask anyone what’s in our pans. We hold dozens of patents for technological advancements designed to make cooking easier and better for everyone.
And we know for a fact our technology makes our pans better. We have a dedicated in-house testing lab that compares our innovations with other products on the market.
When we say we’re better, it’s because we’ve made sure of it.
Green is Our Name
We’re constantly working to live up to our name. We have our own wastewater treatment plant. Our factory is partially run on solar energy. We’ve won dozens of awards for our dedication to our workers and the environment, but we are always working to make our healthy products better for everyone.
We also have a number of employees dedicated to quality control, because the best thing we can do for you, and the environment, is to deliver a product that lasts.
An Industrial Revolution
Why does a cookware company have a research and development team? Conventional nonstick existed for 50 years before any alternative emerged. In under 15 years, we introduced the world to a new way to cook and revolutionized the industry.
Our 15-member R&D team is dedicated to pushing our innovations further. We’ve created seven generations of Thermolon™, each a culmination of years of study and experience. Our evolution is driven by our desire to prove, beyond a shadow of a doubt, there’s a better way to cook.
60,000+ 5-STAR REVIEWS*
60,000+ 5-Star Reviews
We've Created a Better Way
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